ESG is an increasingly growing trend and the current focus on ESG investing is an effect of long-term structural changes, rather than a castle-in-the-air caused by investor behavior. 

By 2025, State Street Global advisors predict the global ESG ETF market alone could land in the $1.5 trillion AUM figure, the current size of the entire European ETF market.y. Studies over the last ten years indicate that ESG strategies/investments will either rival or outperform the return of conventional strategies. ESG integration has non-material benefits for asset managers and is increasingly a factor that socially- and environmentally-conscious individuals use to screen their investments.