The Six Principles of Building a Memorable Customer Experience

Between a global pandemic, economic uncertainty, and social unrest, it’s safe to say that the rules of business have changed. 

While the events themselves are making a global impact, the effects on companies are not new. Unexpected change is a part of life. As former Intel CEO and founder Andy Grove recounts in his book, Only the Paranoid Survive:

“Sometimes [business] rules change—often in very significant ways. Yet there is no flashing sign that heralds these rule changes. They creep up on you... without warning. You know only that something has changed, 

something big, something significant, even if it’s not entirely clear what that something is.”