• Executive Summary

  • Competing on data: the execution gap is real 
  • We surveyed more than 500 executives and technical practitioners, across a range of industries and company sizes, about their data strategies. Nearly all (96%) report that their organization has a data strategy. But just 38% give their organization a top-box score on using data to create value for customers. And only 17% say data and analytics drive more than 20% of revenue.

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