Video has quickly become one of the most important and widely adopted channels for sales outreach. However, the results that sales professionals get from using video can vary significantly.

Vidyard, Demand Metric, and Corporate Visions partnered to understand how video is leveraged throughout the sales process and its impact on the sales team’s results.

The following report summarizes the results of this year’s survey and shares insights from over 600 study participants. For more detail on the survey and its participants, please refer to the Methodology section.