The Total Economic Impact™ Of The smg360® Customer Experience (CX) Solution

Executive Summary

SMG's smg360 customer experience (CX) solution goes well beyond doing surveys and providing findings or monitoring social media and providing summaries and alerts. This solution offers varying levels of customer experience managed services with analysts who have industry expertise. It offers benchmarking to a subsegment level within industries, and the analysts don’t just integrate data and present findings — they share industry best practices and provide insights that are frequently acted upon immediately.

SMG is an enterprise-level experience management (XM) provider that offers software with a service (SwaS), combining an end-to-end platform with hands-on professional services to improve customer, patient, employee, and brand experiences. SMG helps organizations turn data from multiple sources into actionable insights that generate new revenue, grow existing revenue, reduce customer churn, improves customer satisfaction, and drives operational efficiencies.

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