The Unsubscribe Problem – The Ultimate Boss Fight with Churn to Level Up

The term ‘to binge’ or ‘binging’ (as referred to in ‘binge watching’) started during World War I when people would overconsume eating and drinking like it was their last because technically, it could be so.
Little did they know that somewhere in 2013, people would start using the same term for consuming content. Today, be it on transit, an idle hour waiting at the dentist, or while cutting onions, we want to squeeze in one more"
episode of Brooklyn 99 or DoctorWho. The content and our curiosity get the best of us as we click ‘one more episode’ while we catch a reflection of our concerned (or concerning) faces on our screens before the credits roll
in. market.

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