THE THREE FUNDAMENTAL PILLARS OF CRM DATA MANAGEMENT
Data truly is the lifeblood of successful businesses around the world. Virtually any operation you can conceive of requires the use of quality data, whether it’s health care technology or e-learning tools to ensure students are on track. Thinking broadly of how many things could go awry with bad data quality, the need for processes to collect and maintain high-quality data becomes abundantly clear. According to Forrester’s “Insights-Driven Businesses Set The Pace For Global Growth,” businesses that embrace a data-driven strategy are growing 30% year-over-year. That’s eight times faster than the global GDP. With CRMs full of accurate and clean data, businesses open themselves to a world of positive interactions: better client relationships, better customer experiences, and better programs for both marketing and sales. Over time, the data opens new worlds of possibilities, including industry-leading innovation, increased reputation in the market, and the ability to stay ahead of the less data-savvy competition.
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