Three Trends Driving Recruitment Efforts

Did you know that the largest age group among TikTok’s 100 million users is 18- to 24-year-olds? Yet many colleges still haven’t taken advantage of social media platforms when it comes to recruitment.

From demographic shifts to rapid digital acceleration driven by the COVID-19 pandemic, reimagining the higher education recruiting model has never been more urgent, or potentially valuable, for colleges and universities. New trends in recruitment require recruiting institutions to think globally, locally—and digitally.

In this eBook, we’ll explore the following recruitment trends:

  • Virtual recruiting
  • Digitized and automated student services
  • Data and integration


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