A customer relationship management (CRM) solution is designed to help sales reps continue to support customers’ buying behaviors as their expectations evolve. It gathers, links, and analyzes customer information, interactions with company representatives, purchases, service requests, assets, proposals, and other data relevant to the customer journey. The goal? To allow all relevant parties to access that data and understand each touchpoint that has or will occur. The system then provides an interface that allows every user to access that data and understand each touchpoint—the basis for a solid (and profitable) customer relationship.