Customer effort, while absolutely critical to understanding what kind of customer experience your company is delivering, can also be an overwhelming concept to grasp. In fact, we get asked the same questions about it over and over again. Well, we heard your questions and decided to have our resident expert, Matt Dixon (co-author of The Effortless Experience) give you the answers in this short-but-sweet guide. Learn:

Why customer effort is so critical to your organization The problem with focusing on "customer delight"  How to get started on your effort-reduction journey What kind of impact COVID has had on CX