Top 5 reasons why retail chatbots fail (and how to fix them)
Answering FAQs cost-effectively, proactively engaging shoppers at the perfect moment, recommending additional purchases, handling changes to orders… The list goes on and on. What’s more, these brands are seeing the impact—on CSAT scores, conversion rates, sale sizes, and operating costs. But this isn’t a universal story. A lot of the time, retail chatbots created with the best of intentions still fail to deliver for their brand. They disconcert or frustrate customers. They escalate almost every inquiry to a live agent. They get outshined by other brand’s self-service experiences." If that sounds familiar, you’re in the right place!
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