As a ‘retail renaissance’ driven by rapidly changing customer expectations and new technologies to help improve operational efficiencies was underway—an unexpected global pandemic hit. Now, retailers face accelerating needs for better data and analytic capabilities in a precedent setting industry metamorphosis. While some retail leaders may have been well on their way to digital transformation ‘prepandemic’, they, themselves, along with retail laggards have now been forced to accelerate strategic digital transformation initiatives in order to survive. As the pandemic’s stress test of e-commerce, in-store insights, supply chain visibility and fulfillment capabilities have revealed shortcomings, and long-lasting consumer experiences—the stakes are higher than ever.
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