Retailers are continuing their progress down the digital transformation path. In fact, when compared to all other industries, the retail sector is furthest along in the digital transformation maturity, with more than 1 in 3 retail organizations (34%) classifying themselves as being mature.1 But whether already mature or just getting started in their pursuit of digital transformation, objectives are constantly changing in a world that rewards retailers who can be agile in how they respond to evolving customer requirements. For the retail industry, there are several aspects of the business and its underlying operating model that must be considered amid digital transformation, including the customer-facing front-end, the supply chain back-end, and the overarching forward-looking strategy of a customer-centric retailer.