Navigating the Age of the Customer

Welcome to the Age of the Customer. Today, 80% of consumers say a company’s customer experience is just as important as its products or services. 1 And if that experience isn’t up to par? Don’t expect them to stick around because 76% of consumers say it’s easier than ever to take their business elsewhere, and more than half have already done so. 
But it’s not all bad news. If your business can hit customer experience out of the park, you can expect 2 in 3 customers to spend more money with you and nearly 3 in 4 to share their good experiences with friends and family.

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