As organizations move further along their digital transformation journeys, it is becoming clear that data alone is not a competitive differentiator; it’s what organizations are able to accomplish with data that counts, whether that’s improved profitability, increased innovation, or better customer experiences.
“Data gathering peaked in the big data era, when organizations wanted to get as much information as they could,” says Kristian J. Hammond, professor of computer science at Northwestern University’s McCormick School of Engineering. “Gathering data is easy, but gathering information is hard. Now in this world of AI [artificial intelligence] and machine learning, organizations are thinking about how to mine that data for insight and pushing hard to get really useful information out of it.”
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