Retail media has quickly become a booming topic of discussion throughout the industry. What was once a concept for how retailers might one day capitalize on ad tech is today a standard practice for connecting with customers and advertisers alike. Whether you are beginning to research retail media for the first time or your organization is already weighing options to create a retail media network, our newly released report presents the key areas of focus to help you understand and navigate this space.
Our Retail Media Guide includes:
Background assessment of the current landscape Guidance on how to plan a successful retail media network Comprehensive collection of terms related to retail media
Ready to get started? Download our free eBook “Understanding the World of Retail Media” here.
