Understanding the World of Retail Media

Retail media has quickly become a booming topic of discussion throughout the industry. What was once a concept for how retailers might one day capitalize on ad tech is today a standard practice for connecting with customers and advertisers alike. Whether you are beginning to research retail media for the first time or your organization is already weighing options to create a retail media network, our newly released report presents the key areas of focus to help you understand and navigate this space.

Our Retail Media Guide includes:
Background assessment of the current landscape Guidance on how to plan a successful retail media network Comprehensive collection of terms related to retail media
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