Introduction

The era of top-down branding is over.
Your brand message is now controlled by your customers, and as your reliance on paid advertising fades, building human, personal connections to your brand with your ambassadors is the way forward.
The power that brand ambassadors wield on social media and other digital channels is undeniable. Ambassador programs are a rapidly growing marketing strategy for top brands, especially as the accelerated jump to digital-first has permanently changed consumer behavior.

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