• Introduction

    • For any product or service to succeed, you need to know what your users want as early as possible in your design process. This is where UX research comes in. 

    • Appearance, functionality, and price are traditionally what businesses focused on when competing with other products in the market. But what differentiates a product now is how good it feels for someone to use your product, and how this experience meets and hopefully exceeds their expectations.

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