WHY FACEBOOK (AND INSTAGRAM) IS KING


  • Of course, the social media landscape has changed significantly over the least 15 years. Some major 
    players, like MySpace, have disappeared, while new platforms, like TikTok, have exploded onto the 
    scene. And Twitter, which gained so much traction early on and continues to have a lot of cultural 
    significance, has largely plateaued in terms of daily active users and hasn’t seen a significant increase 
    in user numbers since 2016.
    But one platform—or rather, 
    company—has emerged as 
    the clear winner, and that is 
    Facebook. 







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