• Introduction

    • The continued backdrop of the pandemic has meant that many common human behaviors have altered in a fundamental way, thereby accelerating and transforming the role of digital experiences in our lives. 

    •  We do things differently now. We work differently, we socialize differently, we shop differently, we experience the world as if it were 'digital first'. And even if this is just a temporary state, many of us will not go back to the old ways.

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