Tone of Voice Defined

Tone of voice is how you sound when you talk. When used in a business context, tone of voice helps customers understand and connect with your brand. Every content touchpoint is another opportunity to show your core values, brand personality, and the value you can provide to your customers. 
Think about it. Everybody you meet has their own way of expressing themselves, as unique as their face or fingerprint. Some are pleasant and polite; others are pushy and in-your-face. Some say so much with just a few words; others never seem to get to the point. Companies are no different. 

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