Tone of voice is how you sound when you talk.
When used in a business context, tone of voice helps
customers understand and connect with your brand.
Every content touchpoint is another opportunity to
show your core values, brand personality, and the
value you can provide to your customers.
Think about it. Everybody you meet has their own way
of expressing themselves, as unique as their face or
fingerprint. Some are pleasant and polite; others are
pushy and in-your-face. Some say so much with just
a few words; others never seem to get to the point.
Companies are no different.
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