Traditional website upkeep follows the waterfall approach. The waterfall strategy dulls your team’s ability to react to fast-changing marketplace conditions, instead forcing experts to focus on tedious technicalities and pre-ordained tasks.
It’s time to scrap website maintenance and upkeep as a “kick the can down the road” experience. In its place, why not go with WebOps, an agile process that gives you a big, beautiful site owned by a team with a penchant for on-the-fly adjustments?

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