• Introduction


  • Smart Small-to-Medium Businesses (SMBs) are looking to streamline the entire opportunity-to-quoteto- order process, including product selection, configuration, pricing, quoting, ordering, and approval workflows. 
  • Yet, marketing copy for Configure, Price, and Quote (CPQ) Cloud solutions often summarize the many benefits that they can bring to an organization in minuscule, jargon-like phrases, such as “Sell Faster,” “Eliminate Errors,” “Close Deals Quickly,” and/or “Improve Margins.

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