Introduction to Data Lakes

Data-driven decision making is changing how we work and live. From data science, machine learning, and advanced analytics to real-time dashboards, people are demanding data to help make deci‐ sions. Companies like Google, Amazon, and Facebook are datadriven juggernauts that are taking over traditional businesses by leveraging data. Financial services organizations and insurance companies have always been data driven, with quants and automa‐ ted trading leading the way. The Internet of Things (IoT) is chang‐ ing manufacturing, transportation, agriculture, and healthcare. 
From governments and corporations in every vertical, to nonprofits and educational institutions, data is being seen as a game changer. Artificial intelligence (AI) and machine learning (ML) are permeat‐ ing all aspects of our lives. According to Forbes in 2018, we have generated 90% of the world’s data in the last two years, and accord‐ ing to the World Economic Forum, we expect to generate more than 463 exabytes (that’s 463,000,000,000,000,000,000 bytes) per day by 2025. The world is literally bingeing on data because of the potential it represents.

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