What if you could find the ultimate prize in the data world -- reliable data, for every sales and
We all wish this to be true, especially sales and marketing teams who rely heavily upon
accurate B2B contact data to connect with potential clients and produce successful
campaigns. Data driven campaigns enable teams to access key marketing intelligence and
insights to ensure marketing efforts are directed to the ideal audience at the optimal stage
in the buyer’s journey.
Many businesses waste time trying to find key information about their targets by using old
B2B contact database lists to gain quick leads for their sales funnel. Yet, they end up with
data that has not been verified and researched for their specific audience and most likely is
out of date. Implications from missing or incomplete data from database lists prevents
teams from maximizing the likelihood of success when trying to communicate to their
target market. So how can marketing and sales teams find this ultimate prize in the data
world, known as the golden record, and discover valuable leads? And what has happened to
the reliability of B2B contact data in a COVID world?
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