You don’t have to be told where this slogan came from. Nike has built such a strong, consistent
brand that 97% of the population can easily associate their swoosh logo with their brand. Similarly
92% of the population identifies the golden arches with McDonalds and the cursive “CocoCola”
logo with the dark, sweet soft drink.
A consistent brand narrative fosters awareness, builds rapport, and over time encourages action,
eventually resulting in lifelong, loyal customers who refer their friends and family.
