You don’t have to be told where this slogan came from. Nike has built such a strong, consistent brand that 97% of the population can easily associate their swoosh logo with their brand. Similarly 92% of the population identifies the golden arches with McDonalds and the cursive “CocoCola” logo with the dark, sweet soft drink. A consistent brand narrative fosters awareness, builds rapport, and over time encourages action, eventually resulting in lifelong, loyal customers who refer their friends and family.
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