What Is
The Patient Journey?

  • You don’t have to be told where this slogan came from. Nike has built such a strong, consistent
    brand that 97% of the population can easily associate their swoosh logo with their brand. Similarly
    92% of the population identifies the golden arches with McDonalds and the cursive “CocoCola”
    logo with the dark, sweet soft drink.
    A consistent brand narrative fosters awareness, builds rapport, and over time encourages action,
    eventually resulting in lifelong, loyal customers who refer their friends and family.

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