The Skinny on Analytics

Dealing with business data is not a new phenomenon. Twenty years ago, we relied on highly trained technical specialists to make sense of database modeling, which left analytics to large enterprises with time on their hands—and even then, insights were outdated the minute they were printed on paper. They weren’t actionable at all. But today, businesses of all sizes can connect to and analyze data (even big data) to educate each other and drive better business decisions. With interactive visualizations and dashboards that improve both analysis and understanding, people are making better decisions backed by data. What used to take days and weeks to discover now takes minutes, and the impact is bigger.

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