Whitepaper – Why Visual Analytics?

Why visual analytics?

Discover the unexpected; it’s all about the journey. Sounds like the beginning of a travel brochure, right? Well, it fits because visual analytics helps you navigate a world full of data.

When you are trying to make sense out of your data, where do you begin? Two popular approaches to visual data analysis include data visualization and visual analytics. Each plays an important role in data exploration. You don’t have to choose one or the other— they both help you to see and understand your data.

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