Why using traditional search engines for
market intelligence won’t work
Whether you’re looking for partnership opportunities, scouting
potential acquisition targets, getting intel on emerging companies
in order to advise leadership, or needed to better understand your
competitors, a search engine should give you fast access to company
information in the fewest possible number of clicks. Unfortunately,
that’s wishful thinking.
Popular search engines are free but have limited utility for company
research. Typing in a company’s name will result in ads, and when
you do arrive at the company’s site, you may or may not be able
to quickly surface a financial snapshot, an employee count, office
locations, etc. Further, you won’t be able to independently verify
much of the information on the company’s site, making it difficult to
distinguish marketing from reality.
Please fill all the required * fields.