This paper is written for IT and business intelligence decision makers to understand what
differentiates Tableau from other analytics solutions in the market. A growing demand for data means
an increasingly competitive business intelligence and analytics market, and we believe a critical
aspect in evaluating modern BI solutions is to understand more than the present capabilities of the
software. To ensure its longevity as an investment for driving enterprise transformation, you should
have confidence in the mission, philosophy, and community that surround your analytics platform and
understand the value these bring to end users and IT professionals as you deploy, scale, and support
your modern BI efforts.
Tableau is the market-leading choice in modern business intelligence platforms, offering the greatest
analytical breadth, depth, and flexibility. Everything we do is driven by our mission to help people
see and understand data, and our commitment to offering the most user-friendly, complete visual
analytics platform