As organizations move further along their digital transformation
journeys, it is becoming clear that data alone is not a competitive
differentiator; it’s what organizations are able to accomplish with
data that counts, whether that’s improved profitability, increased
innovation, or better customer experiences.
“Data gathering peaked in the big data era, when organizations wanted to get as
much information as they could,” says Kristian J. Hammond, professor of computer
science at Northwestern University’s McCormick School of Engineering. “Gathering
data is easy, but gathering information is hard. Now in this world of AI [artificial
intelligence] and machine learning, organizations are thinking about how to mine
that data for insight and pushing hard to get really useful information out of it.”
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