Quality CRM Data The Key to Delivering Great Customer Experiences

Quality CRM Data The Key to Delivering Great Customer Experiences


The reality for today’s companies? Having the best product available is no longer enough. It has to come with great customer experiences or customers will look for other products that do.

In fact, customer experience is increasingly overtaking price and product as key brand differentiators, according to a report from Walker, a customer experience consulting firm. Their research shows that to meet changing customer expectations requires shifting from being “customer focused” to “customer committed.”




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