Managing the Shift to Remote Work Culture: Frequently Asked Questions for Small Business Work culture is an important part of every business. Whether intentional or not, a personality and ethic develops when people spend time together. Leaders who work to instill and maintain positive culture receive a wide range of benefits that lead to business longevity and prosperity. In recent years there has been a trend toward remote work. Often, those individuals physically outside of the core group are also outside of the culture. With the recent acceleration of mobile jobs, work from home and the gig economy, it is imperative to shift to a more holistic view of company culture—from work culture to remote work culture. What is Work Culture? What does Work Culture Mean? At its core, work culture is what you make of it. It is the environment you create and cultivate for your employees. It is the tie that binds the organization together. It is something you need to actively promote or it will take on a life of its own.