Marketing and IT Security Services
Real-time cloud-based information services and analytics to help you promote and protect your business
We help marketers promote their businesses and IT and security professionals protect them. As an innovator in real-time technologies, we have the expertise to drive high-volume and high value decision-making. Whether you’re in media and advertising, communications or financial services, retail, you name it, we’re here to help you take fast, informed action—whether it’s choosing the best offer to make to a new customer, or recognizing and instantly mitigating a DDoS attack on your Website.
Marketers rely on Neustar to plan strategies and optimize cross channel campaigns with advanced marketing analytics, custom segmentation and media optimization. They turn to us to target audiences with consistent, compelling and relevant messaging for outbound campaigns and when engaging with customers as they make contact, and to measure results with precision.
IT security professionals put their trust in Neustar’s solutions to protect their domains and strengthen their Internet presence. Our technologies reduce the risks of website outages, slow site performance, online fraud and more.
How learning tools help agencies cope with crisis
Remote working, lockdowns, gaps in core services: no matter what kind of situation you’re faced with, your primary goal must always be to serve the communities that depend on you.
It goes without saying that crises like these can lead to major disruptions for public sector agencies and their employees. But this doesn’t mean that work gets put “on hold” until everything goes back to normal.
Security Awareness Training as Key Element in Changing the Security Culture
The goal of any corporate security infrastructure is to protect corporate data, access to on-premises and cloud-based systems, various types of sensitive information like login credentials and customer data, and even the physical assets used to manage networks and endpoints.
How to Fortify Your Organization’s Last Layer of Security – Your Employees
Cyber security threats continue to proliferate and become more costly to businesses that suﬀer a data breach. One reason for that is that hackers have realized it’s easier to ﬁnd someone who may be willing in a moment of weakness to open an attachment containing malicious content than to exploit technical vulnerabilities within computer software, according to Symantec.
Quality CRM Data The Key to Delivering Great Customer Experiences
The reality for today’s companies? Having the best product available is no longer enough. It has to come with great customer experiences or customers will look for other products that do.
In fact, customer experience is increasingly overtaking price and product as key brand differentiators, according to a report from Walker, a customer experience consulting firm. Their research shows that to meet changing customer expectations requires shifting from being “customer focused” to “customer committed.”
THE STATE OF CRM DATA MANAGEMENT 2020
Every company wants to describe itself as data-driven, but the latest Validity and Demand Metric CRM data management study reveals a startling disconnect.
While 86% of participants say their CRM system is important or very important to achieving revenue objectives, nearly half of the study’s participants rate their overall CRM data quality between very poor and neutral.
When it comes to being data-driven, it seems most companies talk the talk, but don’t walk the walk.
The Data Managers Field Guide
Data managers play a critical role in the success of today’s enterprise businesses. At first glance, their responsibilities might seem relatively straightforward. But the reality is, their job is incredibly complex and its execution requires a delicate balance between detailoriented process management and creative problem solving.