The Data Managers Field Guide

The Data Managers Field Guide

The Data Managers Field Guide

Data managers play a critical role in the success of today’s enterprise businesses. At first glance, their responsibilities might seem relatively straightforward. But the reality is, their job is incredibly complex and its execution requires a delicate balance between detailoriented process management and creative problem solving.

Companies invest a lot of money in their CRM systems, and they expect to see results in the form of increased workflow efficiency, enhanced analysis of their customer data, improved cross-sell/up-sell results, and better customer relationships. All of this requires the skill and expertise of a data manager, who is responsible...

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