The Fundamentals of CRM Data Management

Data is no longer just a byproduct of transacting business – it is now the driving force of successful businesses across the globe.

Just as evolving technologies like AI, IoT and autonomous vehicles rely on accurate data for optimal performance, businesses rely on quality data to operate and succeed. When they achieve it, the rewards are both tangible and intangible. According to Forrester's "Insights-Driven Businesses Set The Pace For Global Growth," businesses that embrace a data-driven strategy are growing 30% yearover-year. That’s eight times faster than the global GDP.

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