THE STATE OF CRM DATA MANAGEMENT 2020

THE STATE OF CRM DATA MANAGEMENT 2020

THE STATE OF CRM DATA MANAGEMENT 2020

Every company wants to describe itself as data-driven, but the latest Validity and Demand Metric CRM data management study reveals a startling disconnect.

While 86% of participants say their CRM system is important or very important to achieving revenue objectives, nearly half of the study's participants rate their overall CRM data quality between very poor and neutral.

When it comes to being data-driven, it seems most companies talk the talk, but don't walk the walk.

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